Etsy Selling Tips – A Checklist for Success

If you make handmade products, sell vintage clothes or sell products used for creating clothing and other accessories, Etsy may be the ideal platform for you to sell your products.

Etsy is a website that connects sellers with buyers of artistic products. It has a very special sense of community and really strives to make the experience personable.

Once you’ve set up your etsy store, there are many things you can do to increase your Etsy success.
(Download our “Getting Started with Etsy” pdf here if you need help getting registered to sell items on etsy.)

You need to setup an appealing storefront, create high quality, unique products, list them properly and constantly monitor a number of things to make sure your sales continue to increase.

Here’s a checklist to help you through the process. Some of these tips only need to be reviewed every once in a while, while others will affect how you list each item every time.

Research, Market Selection, Setup

  • Start with your passions. Come up with 20 or so product ideas that correspond with those things you love to create and sell. From there, use your customer’s feedback to keep expanding your store.
  • Who else is in your market? Before you get started, do some careful market analysis. What are other artists in your industry doing? How do they handle their pricing? Take all of these details into consideration when you create and price your own products.
  • How are they selling? You can somewhat gauge how well someone’s work is selling by dividing the amount of time the store has been open with the feedback  they have. This will also help you gauge the health of the market.
  • Pick a name that grows with you. Don’t pick a name that works only when your store is small. Instead, pick a name that will sound great even further down the line.
  • Many etsy experts advise newbies to launch a store with 20 items. If you have only 3 to 5 items when you start, you might not have the level of selection you need to keep people interested in your store.

Profile & Shop

  • Have a great banner that relates to what you sell. (Hint: Don’t use a generic banner.) Make sure that others can tell what kind of products you offer just by glancing at your banner.
  • Use an avatar that conveys trust. People should feel subtly more confident in making a purchase after having seen your avatar.
  • Make your shop title short, but also sweet and catchy.
  • Make your announcement short but sweet, as well. If your prospective customers can’t see your products in the first screen, your announcement is too long.
  • Set your City, State, Country. Don’t make the mistake of skipping this one. People search for local artists and will often send invitations to local events based on Etsy listings.
  • Store policies. Having clear store policies can save you a lot of trouble down the line. Browse other stores to see how others have setup their policies.
  • Change your featured items twice a week. Pick 3 each time. This will give your viewers a fresh look at your products every time they come back.

Listing Items

  • Description. Go into as much detail as possible. Remember, you can see and touch the item, but they can’t. Use as many senses as you can in your description and address any questions you think your prospective customers might have.
  • Photos. Use all 5 photos and give visitors as many different angles as possible. Take photos from the inside, from the side, from the top, bottom, etc. Make sure all photos are crisp, clear and uncluttered. Use sunlight whenever possible, but make it well lit.
  • Use all 14 tags. Make all the tags relevant and try to think of what others would search for to find your items. Colors, textures, etc are all great tags. Consider tagging in other languages if your item sells internationally. Use different tags in multiple listings so a wider range of audience is exposed to your products.
  • Feedback. If you don’t have any feedback yet, buy a few inexpensive products on Etsy. The items can each cost less than $5 and will give you the benefit of experiencing the buyer’s side of Etsy.

Renewing Items

  • Renew often. With thousands of listings being added every day, yours will get pushed off the front page of search results and categories quickly. Renewing will get your items in front of more eyeballs.
  • Track your renews in an excel spreadsheet. Know what’s selling and what isn’t selling and calculate your real cost per sale in listing fees by tracking each listing.
  • Change photos of underselling items that you think should be selling. If you think an item deserves to be making sales but it isn’t, change your photos or title before renewing.
  • New items get more views than renewing. Instead of renewing all the time, try creating a new item.

Packaging, Delivery & Fulfillment

  • Packaging matters! The packaging for your product is the first impression your customers get. It only costs a few cents to personalize it, so don’t skimp on packaging.
  • Try Carrier Pick Up from USPS. Instead of dropping off your product every time you need to ship, USPS will just pick it up for free!
  • Customer service. Service is essential for making repeat sales, getting referrals and getting other people to send traffic to your store. Always aim to reply to inquiries within 24 hours.
  • Sell International. Yes, it’s a bit more effort to figure out all the shipping options and costs, but Etsy is truly an international website and if you’re not shipping internationally, you could be losing out on a lot of business.

Marketing & Promotion

  • Join a team! Teams are powerful alliances for store owners to co-promote each other’s stores.
  • Participate in Etsy forums and blogs. Don’t post just to get exposure, but if you participate intelligently people will naturally want to check out what you have to offer.
  • Survey your old customers. What did they like about buying from you? What could be improved? Always aim to better your store.

Download Momscape’s Free PDF Guide “Getting Started with Etsy” here.
Includes:
* How to register and create your etsy store
* A handy etsy selling checklist
* 50 ideas for handmade goods you can create and sell.

 

7 Careers That Pay You to Give Advice

By Tag and Catherine Goulet, FabJob.com

Do friends frequently turn to you for advice? Do you enjoy offering suggestions or solutions to problems? Do you ever post your opinions online?

If your answer to any of these questions is “yes,” why not consider a career that lets you earn a living giving advice?

Here are seven careers that give you the opportunity to get paid to do what you love. Each career description starts with an inspirational quotation from some of the best advice-givers in the world — moms.

Business Consultant

“I just want what’s best for you.” – Mom

As a business consultant you can get paid to give advice to business owners and executives. Business consultants meet with clients in companies and other organizations to identify business problems, then gather information and recommend solutions.

Some business consultants focus on a particular industry such as health care, while others specialize in areas such as marketing, human resources, technology, or small business.

The Bureau of Labor Statistics reports that 28% of consultants do not have a degree, but you do need business-savvy and experience in the area you are consulting in.

For advice on how to get started in a career in business consulting check out the FabJob Guide to Become a Business Consultant.

Etiquette Consultant

“If you don’t have anything nice to say,
don’t say anything at all.” – Mom

If you would like to share your love of good manners with others, consider a career as an etiquette consultant.

Etiquette consultants give advice in one or more areas such as business etiquette, children’s etiquette, dining etiquette, international protocol, social etiquette, or wedding etiquette.

As an etiquette consultant you can offer individual consultations or group training programs on topics such as telephone skills for customer service staff. You can actually get paid to say “mind your manners” and “don’t talk with your mouth full.”

For advice on how to get started in a career in etiquette  consulting check out the FabJob Guide to Become an Etiquette Consultant.

Financial Planners

“Money does not grow on trees.” – Mom

As a financial planner you will help people manage and maximize their money. According to the Occupational Outlook Handbook, financial planners use their knowledge of investments, tax laws, and insurance to recommend financial options to individuals.

After meeting with clients, financial planners select appropriate investments compatible with the client’s goals, attitude toward risk, and expectation or need for a return on the investment.

While most planners offer advice on a range of financial topics, some specialize in areas such as retirement and estate planning.

Image Consultant

“Always wear clean underwear
in case you get into an accident.” – Mom

Image is the way other people see us. As an image consultant, you can give people advice that will help them achieve what they want — whether it is to get a new job, to make a good impression, or simply to feel good about themselves.

You might get paid to give people feedback about their overall image (also known as makeover consulting) or you might advise them on how to improve specific aspects of their image such as wardrobe, makeup, or vocal and non-verbal communications.

For advice on how to get started in a career in image consulting check out the FabJob Guide to Become an Image Consultant.

Life Coach

“Eat your vegetables, so you’ll grow up big and strong.” – Mom

Life coaches help people to achieve success in their careers, relationships and life. As a life coach you will help people identify what is holding them back from having everything they want in business or life, and coach them to overcome those challenges.

People use life coaches for the same reason that they use sports coaches: they want someone to work with them, to encourage them, to push them.

As a life coach, your job is to listen, to ask questions, and to give honest feedback. (It sounds a lot like the job done by many moms!)

For advice on how to get started in a career in life coaching check out the FabJob Guide to Become a Life Coach.

Motivational Speaker

“What if everyone jumped off a cliff?
Would you do it, too?” – Mom

As a motivational speaker you could inspire students to stay in school, say no to drugs, become leaders, and prepare for life after graduation. (In other words, you’d reinforce the great advice their moms have given!)

You can also give advice to adults and inspire them to follow their dreams and achieve their goals.

You could help people to succeed in business, improve their relationships, develop a positive attitude, become healthy, achieve financial prosperity, and have more fun in life.

For advice on how to get started in a career in motivational speaking check out the FabJob Guide to Become a Motivational Speaker.

Professional Writer

“Why? Because I say so.” – Mom

It’s not only advice columnists who influence people with their writing. Many types of writing careers allow you to earn a paycheck in return for telling people what you think they should do.

For example, advertising copywriters try to influence people to buy their clients’ products, while critics tell people what they should (and should not) spend their entertainment dollars on.

Technical writers write the manuals that advise people, step-by-step, how to use anything from computer software to cars to kitchen appliances.

Even fiction writers can give advice, weaving moral lessons into their stories, and showing readers it is much wiser to act like the hero than the villain.

For advice on how to get started in a career in professional writing check out the FabJob Guide to Become a Freelance Writer or see guides to a dozen different careers in writing and publishing.

So if you have a talent for giving advice, consider a career where you’ll get paid to tell people what to do. Mom would be proud.

About the authors: Tag and Catherine Goulet are founders of FabJob.com, a publisher of career guides offering step-by-step advice for breaking into a variety of dream careers. Visit www.FabJob.com to discover how to break into the career of your dreams.