Product Review: The Young Entrepreneur’s Guide To Starting and Running a Business

Where to buy: Borders.com
Review by: ACMOM

The Young Entrepreneur's Guide to Starting and Running a Business

This book was written by Steve Mariotti, who saw the need to provide essential information about starting and running a business to budding young entrepreneurs.

Steve Mariotti is an author and the founder of Network For Teaching Entrepreneurship (NFTE), a non-profit organization that empowers and teaches youngsters how to start and run their own business.

The book covers lots of topics important and relevant to any business. Young readers learn about the characteristics of entrepreneurs in general, how to develop a business idea, how to protect their inventions and ideas, and how to write a business plan. The author also talks about advertising, the importance of market research and how to establish a brand.

In my opinion the book benefits greatly from the featured case studies of successful entrepreneurs, who started in their youth, such as Steve Jobs and Stephen Wozniak – Apple Computers, William McGowan – MCI, Tom Monaghan – Domino’s Pizza.

Steve Mariotti also describes his own personal story from being a high school teacher to becoming the founder of NFTE. The included sample business plan and business plan workbook are invaluable tools.

Overall, I find that the personal stories of successful people make this book a very interesting read for young people, but also adults. It provides all necessary information about starting and successfully running a business in a clear and easy to read language and would – in my opinion – make a fantastic resource for any young entrepreneur.


Here's the book description, directly from Borders.com:

It doesn't matter how old you are or where you're from; you can start a profitable business. The Young Entrepreneur's Guide to Starting and Running a Business will show you how.

This completely updated edition is filled with real, inspirational stories of young people finding success in the business world -- from superstars like Microsoft's Bill Gates and Motown Records founder Berry Gordy to young people who are just starting out. More important, though, it provides a practical, step-by-step pathway, including everything you need to know to start your own business, from creating financial statements to developing marketing techniques.

You'll also discover the tremendous entrepreneurial opportunities that are now readily available through the Internet.

This book will show you how to:
Prepare a winning business plan
Register your business legally and easily
Understand finance and keep smart records
Conduct market research that really works Use the Internet to reach customers around the world
Build a socially conscious company that gives back to the community Plus, you'll find dozens of ideas for businesses you can start today!

Owning your own business can positively change your life forever. With The Young Entrepreneur's Guide to Starting and Running a Business, nothing can stop you from getting started now.

Buy Now >

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