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Greeting Cards Business: How to Start a Home Greeting Cards Business
by Randy Wilson
Do you like to create pictures and designs, or writing? Do you love to
look at the greeting cards in your local stores? Then a greeting cards
home business could be for you. This is a business with incredible
growth, and income potential. It also gives the greeting card home based
business owner several options in the business itself.
A greeting card home business opportunity can have you doing only one
part, such as drawing or writing. This same business can be selling
e-cards or cards sold in stores. It could also entail purchasing a
territory from a larger card distributor.
The first step in how to start a greeting card company is to decide what
part of the greeting card business you want to focus on. As a freelance
greeting card artist, you would focus only on designing cards for other
companies. There are costs associated with this option and could include
the purchase of a computer and graphic art software if you don’t already
have these items.
If you decide to be a freelance greeting card writer, your home based
greeting card business would focus on only writing the phrases to be
used on greeting cards. For this, you only need a computer and quick
turn around time.
Of course, you can always freelance as both a writer and artist. To get
jobs you must contact companies to see if they are in need of
freelancers. They pay from $50 an assignment to several hundred dollars
per assignment. However, until you build up a portfolio of samples, and
sometimes even after, jobs can be hard to find.
Another option is to purchase a vending route from a larger greeting
card company. This route becomes your way of starting a greeting card
company. You are required to keep current clients stocked in cards,
replace old cards with new ones and get new clients to build your
income. You have start up costs that can run from several hundred to
several thousand dollars in inventory. However, when you take the cards
to the clients, you receive your payments right then.
If you want to start your own line of cards, your greeting card business
plan would focus on all aspects of greeting card businesses. You will
design and write each greeting card inside and out. Your creative
freedom would not be hindered by someone telling you what they want. You
would make all the decisions and it would truly be your greeting cards
business.
Being a greeting cards home business owner would make the internet your
best marketing tool. You wouldn’t be able to compete with larger
greeting card companies, so you will want to create a special niche for
your cards on the web and in small local stores.
This option requires research before beginning the creation of cards for
your greeting cards home business. You will need to price printing
services and software. Once you have these ready, you can being
creating. Go ahead a start creating cards, but at the same time, think
of a name for your greeting cards home business and create a website.
Websites are very easy to create, depending on the provider you decide
on. Research domain name registries and web site providers. The more web
pages and information you want to provide will influence the charge of
the web site. A greeting cards home business web site should be able to
be effective without many extras at first. The extras can come later.
Once your website is ready, put pictures of your cards and ordering
information into it. If you create the web site yourself or pay someone
else to do it, make sure the site is search engine optimized. This will
bring more people to your greeting card web site and start selling your
cards.
Since some people like to hold cards and feel their quality before
purchasing, it may be best to have your greeting cards home business web
site offer one free card, or one free sample package per household. This
gets your cards on the market and helps drive customers to your web
site. Also, consider creating a special “Thank You” card that you
personalized by you for all inquiries and orders. This is another way to
let people know the quality of your cards.
Have the cards printed as the orders come in to the web site. Offer
personalized cards to increase sales. Make sure you have plenty of
designs for each category. You want your greeting cards home business
website to look full, but not cluttered.
You now know several of the options available to start your greeting
cards home business. Now all you have to do is to decide which is the
best option for you. This business can grow to be as large or as small
as you want it.
© Copyright Randy Wilson, All Rights Reserved.
Randy Wilson has dozens of home based business articles such as
Best Home Based Businesses,
How to Start a Catering Business and
Selling Books from Home.
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